5 Steps to YOUR Killer USP (Unique Selling Proposition)

Unique Selling Proposition

Unique Selling Proposition

Unique Selling Proposition

 Why should I buy from you right now, instead of buying anything else from anybody else next week?

What can you uniquely guarantee?

That’s your USP

   If you have a great answer to that question, you can charge more money, have fatter margins, put more money into marketing and advertising, invest more in customer satisfaction and developing new products.

If you have a lousy answer to that question, you’re in trouble before you even start.

Symptoms of a bad USP: You’re constantly fighting downward price pressure. You battle directly with other people n price and delivery. You feel competitors breathing down you neck. The cost of advertising seems out of reach. You feel defensive about taking up customer’s time. Nobody really wants to talk to you, have to knock on lots of doors.

   If that sounds like you, then there is something you’re not promising, something you’re not guaranteeing or not articulating specifically enough that’s keeping you from being unique and keeping you from making more sales.

Four Questions Your USP Can and Should Answer

1.  Why should I listen to you?

WHAT CAN YOU “MAKE” UNIQUE ABOUT?

YOU?

1.    Service. Guaranteed friendliness. Guaranteed delivery. Guaranteed live person on the phone, etc.

2.    The market you serve is unique, e.g., your focus is businesses with 10 employees or fewer.

3.    Your product is unique. It has a guaranteed result It’s tailor-made for X kind of person.

4.    Your whole “experience” is unique. A cab driver promises hot Starbucks coffee and a morning newspaper waiting for you, and he’ll have you to the airport on time or you don’t pay.

5.    Your price is unique. It may be a low price (“we’ll beat anyone’s advertised price or your mattress is free!”). It may carry a premium price (see the “Expensive…by Design”.

 2.  Why should I do business with you instead of anybody and everybody else?

 3.  What can your product do for me that no other product can do?

4. What can you guarantee me that nobody else can guarantee?

Answer this Question’s

This Article is Taken From 80/20 Sale andMarketing.

Written by ARSHAD. A

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