What Do You Want? A Better Question, First of All

“What are your goals?” is similarly fated for confusion and guesswork. To rephrase the question, we need to take a step back and look at the bigger picture. Continue reading What Do You Want? A Better Question, First of All

Ten Ways to Evaluate a The Market

The Ten Ways to Evaluate a Market provide a back-of-the-napkin method you can use to identify the attractiveness of any potential market. Rate each of the ten factors below on a scale of 0 to 10, where 0 is extremely unattractive and 10 is extremely attractive. When in doubt, be conservative in your estimate: Continue reading Ten Ways to Evaluate a The Market

Call-to-Action (CTA)

Your prospects can’t read your mind. If you want your prospects to take the next step you’re encouraging, you need to tell them exactly what to do. The most effective marketing messages give the recipient or prospect a single, very clear, very short action to take next. Continue reading Call-to-Action (CTA)

Different Levels of Strategy You Can Apply Now!

A content analysis shows that in almost all cases, strategic plans are built explicitly or implicitly around three of four levels of argumentation and explication, although the language used to describe them is very diverse. Continue reading Different Levels of Strategy You Can Apply Now!