LEARNING TO SELL (INDEEPTH)

Selling is nothing more than providing someone with a product or service that will enhance or improve her life. And whether your job description includes the word “sales” or not, you are in fact in the business of selling. Continue reading LEARNING TO SELL (INDEEPTH)

How to Get Brand Ideals

The basic questions are what makes one better than another and why? What are the essential characteristics of the most sustainable solutions? How do we define the best identities? These ideals are not about a certain aesthetic. Design excellence is a given. Continue reading How to Get Brand Ideals

What Do You Want? A Better Question, First of All

“What are your goals?” is similarly fated for confusion and guesswork. To rephrase the question, we need to take a step back and look at the bigger picture. Continue reading What Do You Want? A Better Question, First of All

How to Know What Your Soul Wants?

A lot of people in the motivational and psychological professions recommend affirmations. You choose a sentence to say, such as, “Every day in every way I’m getting better and better,” and repeat it whether or not you think it’s true. While affirmations are a good first step to re-programming, I prefer conversations. Conversations work faster. Continue reading How to Know What Your Soul Wants?

How to Save Money convince your-self.

Think about this in the context of how much time and effort goes into achieving 1.0% of annual investment outperformance—millions of hours of research, tens of billions of dollars of effort from professionals—and it’s easy to see what’s potentially more important or worth chasing. Continue reading How to Save Money convince your-self.

Ten Ways to Evaluate a The Market

The Ten Ways to Evaluate a Market provide a back-of-the-napkin method you can use to identify the attractiveness of any potential market. Rate each of the ten factors below on a scale of 0 to 10, where 0 is extremely unattractive and 10 is extremely attractive. When in doubt, be conservative in your estimate: Continue reading Ten Ways to Evaluate a The Market