SELF-EMPLOYED PROFESSIONALS VERSUS OTHER BUSINESS OWNERS

Why? Give credit to wealthy parents. They know the odds of succeeding in business. They understand that most businesses are highly susceptible to competition, counter consumer trends, high overhead, and other uncontrollable variables. Continue reading SELF-EMPLOYED PROFESSIONALS VERSUS OTHER BUSINESS OWNERS

Finding Flow in Everything You Do (Ikigai)

You are entirely focused on skiing as well as you can. You know exactly how to move at each moment. There is no future, no past. There is only the present. You feel the snow, your skis, your body, and your consciousness united as a single entity. Continue reading Finding Flow in Everything You Do (Ikigai)

LEARNING TO SELL (INDEEPTH)

Selling is nothing more than providing someone with a product or service that will enhance or improve her life. And whether your job description includes the word “sales” or not, you are in fact in the business of selling. Continue reading LEARNING TO SELL (INDEEPTH)

11Reason Why and How People Buy

One of the most significant parts of selling, the indispensable step upon which the whole sales process depends, is your ability to identify the needs of your prospect accurately. You must take whatever time is necessary and ask as many questions as possible to find out exactly why this particular prospect needs to buy your product or service at this time. Continue reading 11Reason Why and How People Buy

How to Get Brand Ideals

The basic questions are what makes one better than another and why? What are the essential characteristics of the most sustainable solutions? How do we define the best identities? These ideals are not about a certain aesthetic. Design excellence is a given. Continue reading How to Get Brand Ideals