How to Get Brand Ideals

The basic questions are what makes one better than another and why? What are the essential characteristics of the most sustainable solutions? How do we define the best identities? These ideals are not about a certain aesthetic. Design excellence is a given. Continue reading How to Get Brand Ideals

How to Save Money convince your-self.

Think about this in the context of how much time and effort goes into achieving 1.0% of annual investment outperformance—millions of hours of research, tens of billions of dollars of effort from professionals—and it’s easy to see what’s potentially more important or worth chasing. Continue reading How to Save Money convince your-self.