How to Get Brand Ideals

The basic questions are what makes one better than another and why? What are the essential characteristics of the most sustainable solutions? How do we define the best identities? These ideals are not about a certain aesthetic. Design excellence is a given. Continue reading How to Get Brand Ideals

Don’t make Your Life Harder For yourself

Your life is probably plenty difficult already. The reality is that you will have to deal with those difficulties already no matter what. One of the keys to winning is to not make things even harder for yourself, which is, unfortunately, what many people seem to do. Continue reading Don’t make Your Life Harder For yourself