What Do You Want? A Better Question, First of All

“What are your goals?” is similarly fated for confusion and guesswork. To rephrase the question, we need to take a step back and look at the bigger picture. Continue reading What Do You Want? A Better Question, First of All

Call-to-Action (CTA)

Your prospects can’t read your mind. If you want your prospects to take the next step you’re encouraging, you need to tell them exactly what to do. The most effective marketing messages give the recipient or prospect a single, very clear, very short action to take next. Continue reading Call-to-Action (CTA)

How to Question the Acceptance of Popular Thinking.

Popular thinking has often proved to be wrong and limiting. Questioning it isn’t necessarily hard, once you cultivate the habit of doing so. The difficulty is in getting started. Begin by doing the following things Continue reading How to Question the Acceptance of Popular Thinking.