Think about this in the context of how much time and effort goes into achieving 1.0% of annual investment outperformance—millions of hours of research, tens of billions of dollars of effort from professionals—and it’s easy to see what’s potentially more important or worth chasing. Continue reading How to Save Money convince your-self.
Your prospects can’t read your mind. If you want your prospects to take the next step you’re encouraging, you need to tell them exactly what to do. The most effective marketing messages give the recipient or prospect a single, very clear, very short action to take next. Continue reading Call-to-Action (CTA)