Creativity is something that you demonstrate and use all the time. When you are trying to avoid a traffic jam on your way to an appointment by taking alternate roads, side streets, and alleys, you are engaging in highly creative acts. Continue reading What is Creative Selling?
All buying decisions are emotional. In fact, everything you do is 100 percent emotional. The rule is that people decide emotionally and then justify and rationalize your decision once you have made it. Continue reading We Don’t Buy Products. We Buy Feelings