How to Get Brand Ideals

The basic questions are what makes one better than another and why? What are the essential characteristics of the most sustainable solutions? How do we define the best identities? These ideals are not about a certain aesthetic. Design excellence is a given. Continue reading How to Get Brand Ideals

Interpretation and Reinterpretation

This capacity to fill in the blanks even happens on the physiological level. In our field of vision we have two complete bind sport—the points where our optic nerves connect to our eyes. We literally cannot see in those spots, but our brains automatically take in all of the surrounding information and seamlessly fill in the blanks. As a result, we appear to have a solid field of vision, even though it’s an illusion created by our brain’s ability to interpret information. Continue reading Interpretation and Reinterpretation